BloomNation's Artsy Online Flower Shop Gets $5.6 Million In Funding
October 9, 2014 | 1 min to read
Encouraging florists to be creative and a bit more tech-savvy, Santa Monica start-up BloomNation.com is trying to slow the wilting in an industry projected to lose one in five workers over the next several years.
BloomNation announced Tuesday that investors have given the company an additional $5.55 million to expand its services while raising total funding to $7.2 million. Investors include Silicon Valley venture capital giant Andreessen Horowitz and Ronny Conway, the son of prolific angel investor Ron Conway.
Consumers who visit BloomNation’s website enter their address to reveal pictures of arrangements posted by nearby florists. They can hunt for one they like, and then order it to be hand-delivered by the florist or someone hired by them. Buyers receive a photo before the item is delivered so they can verify it looks right. BloomNation charges a 10% commission.
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