Wilton Launches New Branding and Advertising Campaign to Inspire the Joy of Baking and Decorating

November 25, 2024 Wilton

Wilton, a leader in baking and decorating, debuted its first advertising campaign today, marking a significant milestone in the brand’s ongoing evolution. The campaign, entitled “The Wonderful World of Wilton” is a vibrant celebration of the joy and creativity found in baking and decorating and dares bakers of all skill levels to explore their creative potential with Wilton’s extensive range of products. This campaign underscores Wilton’s commitment to promoting the benefits of home baking and decorating and marks an exciting new chapter in its legacy of education and inspiration.

Wilton Inspires Bakers this Autumn with their New Line of Eerie Halloween Products

September 27, 2023 Wilton Brands

Wilton is introducing four new items to complement seasonal staples that include holiday bakeware and tools, decorating kits, Candy Melts, icing, sprinkles, and edible decorations.

Wilton Introduces New Dessert Drizzles and New Flavors of Decorating Icing Pouches to Make Baking Easy and Delicious this Summer

June 28, 2023 Wilton

Wilton is expanding its decorating line with all new innovation this summer – Dessert Drizzles – plus two new flavors of their Decorating Icing Pouches. Both products are designed to help bakers decorate with ease, while adding delicious flavor and beautiful texture to their treats and baked goods.

Wilton is Helping to ‘Bake Spirits Bright’ This Season With a New Holiday Lineup of Baking & Decorating Products

November 15, 2022 Wilton

Wilton, the leader in baking and decorating supplies, is introducing new holiday baking products to help consumers make memories this season. From festive bakeware to must-have tools and new gingerbread kits, Wilton is giving bakers of all levels everything needed to inspire fun and creativity in the kitchen this holiday season.

Wilton Brings Creativity to the Kitchen This Summer with On-Trend Baking & Decorating Products

June 17, 2022 Wilton Brands

Wilton is introducing new products just in time for peak summer entertaining season and outdoor celebrations. The new product lines include three thematic collections providing fans with trendy and innovative bakeware and decorating products as well as new pink and blue monochromatic decorating lines to make baking up sweet treats a piece of cake.