The U.S. Department of Agriculture (USDA) is seeking nominations for the National Watermelon Promotion Board to fill 13 member seats whose terms begin on Jan. 1, 2025, and end Dec. 31, 2027. …
Lipman is thrilled to announce the appointment of Doug Miller as the new Head of Watermelon Sales. With 22 years of experience in the produce sales sector and a deep-rooted history with Lipman, Doug Miller is set to lead the charge in amplifying the company’s watermelon distribution across the East Coast. …
This summer, the National Watermelon Promotion Board (NWPB)’s Foodservice program showcased the versatility of watermelon as a trend-forward ingredient. The campaign focused on reimagining the possibilities of watermelon in menu offerings and applications by adding the well-loved fruit to new, inspiring global flavors. …
National Watermelon Promotion Board (NWPB) has released the findings of a new study, conducted along with research partner Armada Corporate Intelligence, Inc., that demonstrates the significant positive impact of the NWPB’s activities on the demand for watermelon. The study also shows that investment in the NWPB’s promotional activities results in a strong return on investment (ROI) of 19:1. Additional findings of the study included the NWPB’s significant impact on the retail and FOB price of watermelon from 2017 – 2021 and its impact on the general economy. …
The spring season and warmer weather is upon us, and for Divine Flavor, the grower, shipper will be in full swing with its melon program for the next 50 days. With offerings of watermelon (regular seedless and mini seedless), cantaloupe, and honey dew, grown both organic and conventional, the company anticipates a strong month of May in terms of volume and promotion for their expanded melon program in Mexico. …
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