Moving forward, the Board will prioritize efforts to increase the demand of watermelon through research, promotion, and education. Each part of the program will receive increased funding, with the retail space receiving the largest allocation. …
The U.S. Department of Agriculture (USDA) announced the appointment of 12 members to the National Watermelon Promotion Board. The appointees will serve three-year terms beginning Jan. 1, 2025, and ending Dec. 31, 2027. …
The findings from the shopper segmentation study provide a strategic roadmap for driving continued growth in the watermelon category. By leveraging these insights and targeting the heavy shopper segments, the industry can unlock opportunities for sustained category growth. …
The National Watermelon Promotion Board (NWPB) has named the winners of its annual Retail Merchandising Contest, which drew over 140 entries from retail chains, independent retailers, and commissaries across the U.S. and Canada. Now in its 16th year, the contest encouraged retailers to spotlight watermelon’s health benefits, value, and versatility through creative displays and marketing. New this year, the contest ran from June through August, aiming to capture the excitement of early summer watermelon demand. …
Through this partnership, GoodPop will contribute to the nonprofit’s mission by making a financial donation, including a $40,000 matching of Brighter Bites’ summer Core Campaign. Additionally, GoodPop will participate in a volunteer day at one of the Austin summer program sites, contribute fresh watermelon from their own supply chain to diversify the nonprofit’s distribution bags, and execute a GoodPop product cause marketing strategy to raise awareness of Brighter Bites’ back-to-school campaign. …
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