Watermelon

National Watermelon Promotion Board Announces Winners of 2024 Retail Merchandising Contest, Highlighting Creativity and Consumer Engagement

October 25, 2024 National Watermelon Promotion Board

The National Watermelon Promotion Board (NWPB) has named the winners of its annual Retail Merchandising Contest, which drew over 140 entries from retail chains, independent retailers, and commissaries across the U.S. and Canada. Now in its 16th year, the contest encouraged retailers to spotlight watermelon’s health benefits, value, and versatility through creative displays and marketing. New this year, the contest ran from June through August, aiming to capture the excitement of early summer watermelon demand. …

Brighter Bites Partners with GoodPop for 2024 Summer Programming

June 6, 2024 Brighter Bites

Through this partnership, GoodPop will contribute to the nonprofit’s mission by making a financial donation, including a $40,000 matching of Brighter Bites’ summer Core Campaign. Additionally, GoodPop will participate in a volunteer day at one of the Austin summer program sites, contribute fresh watermelon from their own supply chain to diversify the nonprofit’s distribution bags, and execute a GoodPop product cause marketing strategy to raise awareness of Brighter Bites’ back-to-school campaign. …

Maglio Companies Successfully Protects Its Patent on ReadyRipe ¼ Sliced Watermelon Pouch, Safeguarding Retailer Trust in this Innovative Produce Department Solution

March 13, 2024 Maglio Companies

Maglio Companies, a contemporary produce supplier, is proud to announce the successful protection of its patent for the ReadyRipe ¼ sliced watermelon pouch. This accomplishment not only underscores the company’s dedication to innovation, but also serves to preserve trust with retailers who may not have previously utilized the original ReadyRipe pouch. …

LSU Watermelon Nominated for Slow Food Ark of Taste

January 22, 2024 LSU AgCenter

A watermelon cultivar developed at the now closed LSU AgCenter Calhoun Research Station has been nominated for boarding onto the Slow Food Ark of Taste. …

USDA Seeks Nominees for National Watermelon Promotion Board

January 16, 2024 USDA AMS

The U.S. Department of Agriculture (USDA) is seeking nominations for the National Watermelon Promotion Board to fill 13 member seats whose terms begin on Jan. 1, 2025, and end Dec. 31, 2027. …