New “Wintermelon” Toolkit Launches to Support Watermelon Year-Round

National Watermelon Promotion Board (NWPB) has launched an online toolkit to promote watermelon during the winter months. Housed at www.watermelon.org/wintermelon, the new landing page is designed as a resource for retailers, media and industry members, such as watermelon importers, to help position and promote watermelon year-round. 

Team Watermelon Returns to Rehydrate at The People’s Marathon

Last month, for the 8th year, National Watermelon Promotion Board (NWPB) sponsored the 47th Marine Corps Marathon. The event, which took place in Washington, DC on Sunday, October 30th, hosted more than 11,000 marathoners, nearly 5,000 10k runners and 982 Ultramarathoner finishers. Team Watermelon was on hand and gave out an estimated 28,000 samples of watermelon to runners, friends, family and supporters from all 50 states and more than 50 countries.

Martori Farms Acquires Santa Rosa Produce to Keep Up with Demand for Melon Supply

March 30, 2022 Martori Farms

Martori Farms, the premier grower and shipper of melons nationwide, recently announced their acquisition of Santa Rosa Produce. The merging of the two well-known farms will increase the supply for high-demand melons and create more than 500 additional jobs at Martori Farms.

Scientific Literature Review Confirms Watermelon’s Health Potential

Watermelon is a unique fruit with compounds that may have health effects throughout the body, supporting normal cardiovascular and metabolic health. According to a new comprehensive review of the scientific literature on watermelon, eating watermelon regularly may help promote health.

Hazel Tech Honeydew Quality Solutions Continue to Strengthen Grower Alliance, LLC’s Premium Melon Program

September 8, 2021 Hazel Technologies

Hazel Technologies, a USDA-funded company providing new technologies to extend the quality shelf life of produce and fight food waste, continues to ensure optimal honeydew shelf-life at AZ- based produce distributor, Grower Alliance LLC. The company is one of the largest exclusively owned produce distributors of wholesale fruits and vegetables in North America. Grower Alliance specializes in honeydew, table grapes, cantaloupe, mini and regular watermelon, multiple varieties of peppers and cucumbers, green beans, tomatoes, and squash.