New “Wintermelon” Toolkit Launches to Support Watermelon Year-Round
National Watermelon Promotion Board (NWPB) has launched an online toolkit to promote watermelon during the winter months. Housed at www.watermelon.org/wintermelon, the new landing page is designed as a resource for retailers, media and industry members, such as watermelon importers, to help position and promote watermelon year-round. …