Pistachio is the Flavor of 2025 — and We Have a Viral TikTok Trend to Thank

April 10, 2025 Julekha Dash, Food & Wine

Saidi attributes the growth to various factors, but one notable influence is the ripple effect from the viral Dubai chocolate bar, which has become known for its creamy pistachio filling.

The TikTok-Inspired Mash Up You’ve Been Waiting For: Van Holten’s Teams Up with Chamoy Mega to Launch Chamoy Pickle

March 27, 2025 Van Holten's

Introducing the Van Holten’s x Chamoy Mega Pickle, a bold fusion of spicy, salty and tangy flavors inspired by the vibrant tastes of traditional Mexican cuisine.

No Comp-roe-mise: Asian Alt-Seafood Leader Swims Into Gen Z TikTok Trend with Cultivated Caviar

February 6, 2025 Anay Mridul, Green Queen

Singapore-based cellular agriculture pioneer Umami Bioworks has introduced its latest product, cultivated caviar, for high-end restaurants, retailers and consumers.

From Social to Store Shelf, Van Holten’s and WARHEADS Expand Partnership with TikTok-Inspired Blue Raspberry Pickle

January 30, 2025 Van Holten’s

Drawing inspiration from viral TikTok trends, this innovative flavor takes sour and savory to the next level, offering consumers the chance to find their favorite snacks from social media on store shelves.

TikTok Turns the Grocery Store Into a Vacation Destination

September 11, 2024 PYMNTS

As consumers increasingly turn to TikTok for travel inspiration, a viral trend, grocery store tourism, has many seeing the supermarket as a cultural destination.