No Comp-roe-mise: Asian Alt-Seafood Leader Swims Into Gen Z TikTok Trend with Cultivated Caviar

February 6, 2025 Anay Mridul, Green Queen

Singapore-based cellular agriculture pioneer Umami Bioworks has introduced its latest product, cultivated caviar, for high-end restaurants, retailers and consumers.

From Social to Store Shelf, Van Holten’s and WARHEADS Expand Partnership with TikTok-Inspired Blue Raspberry Pickle

January 30, 2025 Van Holten’s

Drawing inspiration from viral TikTok trends, this innovative flavor takes sour and savory to the next level, offering consumers the chance to find their favorite snacks from social media on store shelves.

TikTok Turns the Grocery Store Into a Vacation Destination

September 11, 2024 PYMNTS

As consumers increasingly turn to TikTok for travel inspiration, a viral trend, grocery store tourism, has many seeing the supermarket as a cultural destination.

TikTok Has Fallen Hard for Yet Another Grocery Store Staple

August 28, 2024 Scottie Andrew, CNN

The cucumber’s day in the digital sun came in early July, when popular home chef Logan Moffitt shared a video of how he uses an entire cucumber.

El Pollo Loco Taps Content Creator Yuri Lamasbella as New Kreative Director for its Double Chopped Salads Campaign

August 14, 2024 El Pollo Loco

In this role, the TikTok star brought her fresh, unique creativity and expertise to create a dynamic campaign for the brand’s Double Chopped Salads. This initiative demonstrates the brand’s commitment to expanding its better-for-you menu offerings and marks the first time it has created a digitally exclusive menu item for collaboration.