The Society of American Florists (SAF) swiftly responded to two major media outlets that published misleading opinion pieces about the floral industry’s environmental impact in the lead-up to Valentine’s Day. …
Seed Your Future is launching a program to train high school science teachers nationwide about the horticulture and floriculture industries and give them resources to talk about career opportunities in the classroom. …
Attendees ofthe Society of American Florists’ Next Gen LIVE! event February 25-27 will tour two San Diego-area farms — Mellano & Company and Kendall Farms — and visit the International Floral Trade Center in Carlsbad, California. …
New connections, world class education, and a bigger perspective of the floral industry — all in a destination city. The Society of American Florists’ Next Gen LIVE! conference Feb. 25-27 in San Diego is a one-of-a-kind industry experience for floral pros from all segments of the industry who are 45 years old and younger. That’s because the education, networking and activities are designed for and by the Next Gen to help them grow in their careers. …
The Society of American Florists’ ninth annual Petal It Forward event on Oct. 18 drew in participants from 580 floral businesses in all 50 states (and seven countries) — all helping to spread the joy of flowers. …
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