Society of American Florists

On March 19, 13 floral retailers, wholesalers, growers, and importers convened on Capitol Hill for the Society of American Florists’ (SAF) first congressional fly-in of 2024. Led by SAF Senior Lobbyist Joe Bischoff, Ph.D., and Associate Macey Hammerstrom, the group advocated for legislative actions that could provide more affordable access to cut flowers, improve crop insurance for flower farms, and fund research to improve flower and plant quality and production.  …

The Society of American Florists 30th Annual Marketer of the Year contest is now accepting submissions. The contest recognizes original, successful marketing efforts and is open to any SAF retailer, wholesaler, importer, manufacturer or grower. The deadline to apply is May 31.  …

The Society of American Florists (SAF) is pleased to announce Maura Kenny as Director of Development. In her new role, Kenny will lead the organization’s efforts to connect industry suppliers with the SAF audience through membership, sponsorships, exhibits, virtual and print ad spaces, sponsored content, and more. …

Members of the Society of American Florists (SAF) will convene on Capitol Hill on March 19, 2024, to advocate for increased funding for floriculture research. The March 19 fly-in is a vital part of SAF’s new, elevated advocacy strategy, CAD 365, which facilitates targeted meetings between floral industry members and congressional offices multiple times a year to address key issues. …