Society of American Florists

Society of American Florists Advocates for Positive Marketing in the Lead-Up to Mother’s Day

May 22, 2024 Society of American Florists

During major floral holidays, many businesses choose to speak negatively about flowers in their marketing campaigns, using email subject lines like “Dump the flowers” and “Skip the Flowers,” or directly comparing their products to flowers in a negative light. As the voice of the floral industry, the Society of American Florists (SAF) responds to these businesses and urges them to reconsider their messaging. …

Floral Pros Ask Congress for Key Measures to Aid Industry During Congressional Fly-in Event

April 4, 2024 Society of American Florists

On March 19, 13 floral retailers, wholesalers, growers, and importers convened on Capitol Hill for the Society of American Florists’ (SAF) first congressional fly-in of 2024. Led by SAF Senior Lobbyist Joe Bischoff, Ph.D., and Associate Macey Hammerstrom, the group advocated for legislative actions that could provide more affordable access to cut flowers, improve crop insurance for flower farms, and fund research to improve flower and plant quality and production.  …

Floral Pros Ask Congress for Key Measures to Aid Industry

March 26, 2024 Amanda Jedlinsky, Society of American Florists

Floral professionals petitioned members of Congress to pass measures that will provide more affordable access to cut flowers, improve crop insurance for flower farms, and fund research that helps improve flower and plant quality and production.  …

Society of American Florists’ Marketer of the Year Contest is Accepting Submissions Until May 31

March 13, 2024 Society of American Florists

The Society of American Florists 30th Annual Marketer of the Year contest is now accepting submissions. The contest recognizes original, successful marketing efforts and is open to any SAF retailer, wholesaler, importer, manufacturer or grower. The deadline to apply is May 31.  …

Maura Kenny Named Director of Development for SAF

March 5, 2024 Society of American Florists

The Society of American Florists (SAF) is pleased to announce Maura Kenny as Director of Development. In her new role, Kenny will lead the organization’s efforts to connect industry suppliers with the SAF audience through membership, sponsorships, exhibits, virtual and print ad spaces, sponsored content, and more. …