The Society of American Florists’ ninth annual Petal It Forward event on Oct. 18 drew in participants from 580 floral businesses in all 50 states (and seven countries) — all helping to spread the joy of flowers. …
The Society of American Florists’ third annual Next Gen LIVE! conference will take place February 25-27, 2024 in San Diego, CA. The event is created by – and for – the up-and-coming generation of floral professionals, aged 45 and younger. …
Lori Wheat, AAF, CFO and marketing director of Lafayette Florist, Gift Shop and Garden Center in Lafayette, Colorado will serve as the Society of American Florists’ president-elect beginning in August 2024 at SAF’s annual convention, and she’ll transition to the role of president and chair at 2025 convention. Wheat is an industry leader with a long history of serving SAF and a depth of expertise in finance and marketing. …
Every year, the floral industry gathers for the Society of American Florists (SAF) Convention, a chance to connect, learn, and grow as professionals. This year’s convention, held in Phoenix, Arizona, was their 138th. …
We are delighted to announce that Alexandra Farms has been awarded several ribbons in the 2023 Outstanding Varieties Competition! The contest was part of the 138th annual Society of American Florists’ Convention in Phoenix. …
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