Society of American Florists’s Next Gen LIVE! is Heading to San Diego in February

October 24, 2023 Society of American Florists

The Society of American Florists’ third annual Next Gen LIVE! conference will take place February 25-27, 2024 in San Diego, CA. The event is created by – and for – the up-and-coming generation of floral professionals, aged 45 and younger. 

Lori Wheat, AAF Named SAF’s President Elect

Lori Wheat, AAF, CFO and marketing director of Lafayette Florist, Gift Shop and Garden Center in Lafayette, Colorado will serve as the Society of American Florists’ president-elect beginning in August 2024 at SAF’s annual convention, and she’ll transition to the role of president and chair at 2025 convention. Wheat is an industry leader with a long history of serving SAF and a depth of expertise in finance and marketing.

Rio Roses Wins 4 Ribbons at Society of American Florists 2023 Outstanding Varieties Competition

September 27, 2023 Rio Roses / Equiflor

Every year, the floral industry gathers for the Society of American Florists (SAF) Convention, a chance to connect, learn, and grow as professionals. This year’s convention, held in Phoenix, Arizona, was their 138th.

Alexandra Farms Garden Roses Win Five Awards at SAF’s Annual Outstanding Varieties Competition

September 22, 2023 Alexandra Farms

We are delighted to announce that Alexandra Farms has been awarded several ribbons in the 2023 Outstanding Varieties Competition! The contest was part of the 138th annual Society of American Florists’ Convention in Phoenix.

Dr. Terril Nell, AAF, Inducted into The Floriculture Hall of Fame, the Industry’s Highest Honor, at SAF Phoenix 2023

September 13, 2023 Society of American Florists

Dr. Terril Nell, AAF, is the 2023 inductee into the Society of American Florists’ Floriculture Hall of Fame, the floral industry’s highest honor. The induction ceremony took place on Sept. 9 during the Stars of the Industry Awards Recognition at the organization’s 138th Annual Convention.