Attendees Will Tap Into Consumers’ ‘Great Expectations’ at SAF Orlando 2022

The Society of American Florists’ 137th annual convention, will take place Sept. 6-8 in Orlando, Florida and feature more than 20 education sessions and workshops designed to help floral businesses meet consumer expectations amdist shifting buying habits and rising inflation rates. 

Registration is Open for SAF’s 53rd Annual Sylvia Cup Design Competition

The 53rd annual Sylvia Cup Design Competition — the longest-running live floral competition in the nation — will take place Sept. 7 at SAF Orlando 2022. Registration is now open.

Attendees to Get Insider Look at Floral Industry Epicenter During Next Gen Live!

The Society of American Florists’ Next Gen LIVE! event is designed to inspire young floral professionals with the depth and breadth of the floral industry. The new event, July 31 to Aug. 2 in Miami — the epicenter of North America’s flower imports — was planned by and for floral pros age 45 and younger from all segments of the industry and includes educational sessions and time to network.

SAF Pushes Back on Potential Overtime Rule Changes

SAF joined 92 other organizations as part of the Partnership to Protect Workplace Opportunity (PPWO) coalition, which urged Secretary of Labor Marty Walsh to abandon or at least postpone consideration of changes to the U.S. Department of Labor’s (DOL) overtime regulations under the Fair Labor Standards Act.

SAF’s Advocacy Prompts Change in Negative Floral References

 The Society of American Florists and its members were instrumental in promoting favorable media messaging and discouraging negative floral advertising this Mother’s Day.