Wednesday, Oct. 19 is the date of this year’s Petal It Forward, the Society of American Florist’s international goodwill initiative, where on one day thousands of floral industry participants hand two flowers or bouquets to an unsuspecting stranger, urging them to keep one and share the other with someone else. …
Nearly 160 attendees from 31 states, Ecuador and Colombia, gathered in Miami, FL from July 31- Aug. 2 for the Society of American Florists Next Gen Live!– the first floral industry event planned by and designed exclusively for the next generation of floral professionals from all segments. …
The Society of American Florists has partnered with seasoned floral entrepreneurs Manny and Clara Gonzales to launch a new course series guaranteed to help florists manage costs and drive profit. The strategies they share in Forecasting Your Future– a three-course and connection series focused on sales forecasting, cost of goods and wage control—are the same tactics they used to turn their former retail shop into a thriving business. The first course, Sales Forecasting, is available now on SAF’s Career Connection learning platform. …
SAF’s annual Outstanding Varieties Competition, which offers growers from around the world the opportunity to showcase their standout varieties, will take place Sept. 6-8 at SAF Orlando 2022. …
The American Floral Endowment (AFE) announces their upcoming Funding the Future of Floriculture Event and Reception in Orlando, Florida, on Tuesday, September 6th, from 4:00 – 6:00 pm in conjunction with the SAF 2022 Annual Convention. …
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