Retailers, wholesalers and suppliers looking for a place to connect under one roof have a new option this year. In addition to the Society of American Florists popular annual convention, Next Gen LIVE! will cultivate the next generation of talent, designed specifically for young floral professionals. …
The countdown to Mother’s Day is on, and the Society of American Florists has compiled a step-by-step Survival Guide filled with resources to to help the floral industry prepare for a profitable and low-stress holiday. …
“This was my first experience with SAF CAD. I was not sure what I was in store for. What was awaiting me was an experience I will remember for a long time. SAF (Society of American Florists) is a national US trade association that represents the floral industry in the US. All are members, from retailers, wholesalers, and manufacturers to growers, educators, and students. SAF CAD aims to provide marketing, government advocacy, industry information, and best practices for members of the US floral industry.” …
Nearly 70 members of Congress and their staffs heard from floral professionals in Washington D.C. on March 29 about the industry’s need for agricultural labor reform, access to duty-free product, and more funds for cutting-edge floriculture research. …
Seed Your Future announced today the appointment of six new members to the National Leadership Cabinet. This brings the number of leadership members to 16. …
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