Rose Parade 2025: How the Tournament of Roses Got its Theme
“This year’s theme celebrates life’s special moments. Those moments that excite us, motivate us and fill us with joy.” …
roses
Announcing the Winners of Alexandra Farms’ 2024 Garden Rose Design Contest
It’s time to reveal the winners of Alexandra Farms’ 2024 Garden Rose Design Contest! Hundreds of entries were received again this year, and the judges have spoken. Four first-time entrants and three returning designers placed in this year’s contest. Congratulations to the winners! …
Star Roses and Plants Wins Awards from the 2025 American Garden Rose Selections Testing Program
All roses entered into the AGRS are tested for two years in six different geographical regions, each containing two test gardens. Additional characteristics that are evaluated include: vigor, foliage proportion, plant habit, flowering effect, rebloom habit, bloom form, aging quality of blooms, fragrance, and hardiness. …
Alexandra Farms Wins 7 Awards at Society of American Florists’ (SAF) Outstanding Varieties Competition
Alexandra Farms won seven awards at this year’s Society of American Florists’ Outstanding Varieties Competition, including one of the top honors: Best in Class. This year, the company entered varieties from its dahlia collection in addition to garden roses. …
Schreurs Holland B.V. Announces Exclusive Partnership with Kwekerij Esmeralda for the Sales of Gerbera Varieties
The company’s efforts have resulted in the development of five commercial varieties, which can be admired in Schreurs’ show greenhouse in De Kwakel. Of the five varieties, two are already in Schreurs’ newest catalogue. From September it will be available to everyone. …