The Top Rose Varieties to Gift this Valentine’s Day

February 13, 2025 Rio Roses by Equiflor

Whether you’re crafting classic arrangements or bold, modern designs, these premium blooms will help you capture the romance and beauty your customers desire.

Valentine Roses: Ensuring Your Roses are Ready for the Big Day

January 30, 2025 FloraLife

There are many factors that affect flower life, such as growing conditions, variety choice, transit & storage temperatures, and post-harvest care just to name a few. By taking a few meaningful steps, you can mitigate the risks and ensure that each customer receives beautiful flowers with good vaselife, and therefore maximize the consumer’s experience.

Star Roses and Plants Adds Four Members to its Sales Team

January 28, 2025 Star® Roses and Plants

Star Roses and Plants is pleased to announce four recent hires to its sales team.

Alexandra Farms: Design Versatility, Proper Care & Handling of Spray Roses

Spray roses can be best appreciated after receiving proper care. Hydration and careful handling will allow spray roses to fully open without damage and will ensure the performance and longevity of these stems.

Star Roses and Plants Introduces the Martha Stewart Rose

December 17, 2024 Star® Roses and Plants

Martha Stewart is a Hybrid Tea Rose that has over 100 petals unfurling in shades of ballet pink and apricot. It is beautifully scented with notes of citrus and honeysuckle. It’s a truly spectacular addition to any rose collection.