Changes happen all the time when it comes to doing business in the floral industry. That’s particularly true of the past few years, as we’ve had to adapt to the pandemic’s shifting tides. …
There’s no denying it: We live in a digital world. Yet, while most florists have embraced e-commerce (particularly during the pandemic), many are still not using the vast capabilities of online marketing to grow their online businesses. And digital marketing isn’t just for online sales; it can also boost your in-store business. That’s why we wanted to share the most important online marketing trends for 2022 to include in your overall marketing strategy. …
When it comes to social media marketing, Instagram can be a goldmine for your floral business. How influential is Instagram? Here are a few statistics from the social media management platform, Hootsuite. …
When it comes to social media marketing these days, we hear about TikTok and Instagram all the time. It can be easy to think of Facebook as something you “keep monitoring” while you put all your efforts into producing Instagram Reels or Stories. …
We at Equiflor continually work to help you grow your floral business. That means being at the forefront of trends and new opportunities. And that’s why we’re proud to share the beauty of Rio Rose Lilies with you. …
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