5 Ways to Build Your Sympathy Floral Business

July 11, 2022 Rio Roses / Equiflor

As florists, we all share a similar purpose and passion: to bring love, joy, and happiness through the power of flowers. And that’s particularly true when it comes to sympathy flowers. Flowers can both comfort and express emotions that people can’t easily state during these times of grief. That’s why sympathy flowers are an essential part of your floral business. However, you need to ensure you have the right things in place to build a sympathy business that will sustain you for years to come. Here are five ways to do just that:

How to Use a Flower Color Wheel to Achieve Spectacular Results

July 6, 2022 Rio Roses / Equiflor

When it comes to flower arranging, we know you’ve got what it takes. But we also know that you’re always learning ways to improve your skills and make drop-dead gorgeous arrangements. That’s where the flower color wheel comes in: When you’re deciding on color combinations for your beautiful floral designs, the color wheel can be your best friend. So, here are a few ways to use it when planning and designing your arrangements.

Mother’s Day Floral Sales Continue a Strong Spending Trend

June 30, 2022 Rio Roses / Equiflor

It’s always great news when we see strong sales during a holiday, despite all the challenges. And Mother’s Day continues that streak of blossoming sales!

8 Simple Marketing Tips for Sparkling 4th of July Floral Sales

June 28, 2022 Rio Roses / Equiflor

Can you believe the 4th of July is almost here? We can’t either! Last year, nine out of ten Americans celebrated Independence Day, and the amount spent on this holiday averages around $80. While most of the spending will be on cookouts, almost 30% will be spent on patriotic items — like red, white, and blue flowers! So, we wanted to give you a few tips you can use right now to help your customers celebrate!

How to Develop a Successful Partnership With a Wholesaler – Part 2

June 3, 2022 Rio Roses / Equiflor

Rio Roses wants to give you as much information as possible to make it easy for you to develop a productive and profitable partnership with a floral wholesaler (or more than one).