Rio Roses

Fall P.R.E.P. – 6 Creative Ways to Provide Fall Décor to Your Customers

September 19, 2022 Rio Roses / Equiflor

Fall is a fantastic time of year for many reasons, from the changing seasons to the start of a new school year and the promise of many holidays to come. But fall is also important because it’s the time of year when people fill their homes and offices with fall-themed decorations. And we’re not even talking about Christmas: People start decorating in September and keep at it for three full months before the Christmas holiday! …

Rio Roses: 5 Tips To Promote For “Back-To-School” Season

September 13, 2022 Rio Roses / Equiflor

It’s back-to-school season again! This is the time when students and teachers are heading into a new academic year filled with anticipation. But we also know that teachers, students, and parents face more challenges than ever. A gift of flowers can help ease everyone back into their school routines and show appreciation to teachers for all that they do. To that end, we’re providing a few ways you can promote back-to-school flowers in your shop. …

9 Proven Ways to Increase Your Floral Business’ Profit Margin

September 6, 2022 Rio Roses / Equiflor

In times like these, we all know that flowers are more vital than ever. Customers will be looking for ways to deal with increasing stress in their lives, and the health benefits of flowers are undeniable. So, while inflation, staffing issues, and slower floral sales may be challenging, here are a few tips to help you increase your profit margin and continue to share the power of flowers with your customers. …

Marketing to Generation Z: 6 Ways to Share Flower Power With a New Generation

August 31, 2022 Rio Roses / Equiflor

You may have begun including millennials in your marketing efforts, which is fantastic and will pay off. Well, now it’s time to think about the next generation: Generation Z, or those born in the mid-1990s to 2000s. Sure, they may be young now, but they’ll be your customers soon enough. Most importantly, this generation makes up 27 percent of the US population and is projected to have a staggering $44 billion in buying power! …

How to Market Flowers to Millennials: 8 Top Tips for 2022

August 23, 2022 Rio Roses / Equiflor

Millennials are the largest generation in America, with plenty of spending power. However, they’re notoriously challenging for marketers since they respond to marketing messages differently than previous generations. …