Blossom Online: Use These 7 Instagram Design Trends to Boost Your Floral Business

September 10, 2024 Rio Roses/Equiflor

Staying updated with Instagram trends is crucial for making your floral business stand out. By incorporating these trends into your Instagram strategy, you can keep your content fresh and engaging.

How to Use 10 Top Facebook Advertising Trends to Boost Your Floral Sales

September 5, 2024 Rio Roses via Equiflor

Facebook advertising is constantly evolving, and staying updated with the latest trends is key to success. By embracing these trends, you can create effective ad campaigns that engage customers and drive sales.

6 Strategies for Marketing Flowers to Gen Z

August 29, 2024 Rio Roses/Equiflor

Born between 1997 and 2012, this generation is the first to have grown up with the internet and social media, so it’s essential to consider that when marketing to them.

Rio Roses Wins 12 Ribbons at the Society of American Florists (SAF) 2024 Competition for Outstanding Varieties

August 22, 2024 Rio Roses/Equiflor

Rio Roses showcased many new garden rose varieties this year, as well as our new Cloni Ranunculus varieties.

Top Strategies to Boost Your Back-to-School Floral Sales

August 20, 2024 Rio Roses/Equiflor

As summer ends and school bells start ringing, it’s time to think about the back-to-school season. Whether it’s for teachers, parents, students, or other school staff, flowers can make this time extra special for everyone involved. Let’s explore how florists can market their beautiful blooms for back-to-school!