The Top Rose Varieties to Gift this Valentine’s Day

February 13, 2025 Rio Roses by Equiflor

Whether you’re crafting classic arrangements or bold, modern designs, these premium blooms will help you capture the romance and beauty your customers desire.

Amethyst Glow: A Magical Color for Wedding Floral Design in 2025

February 6, 2025 Rio Roses by Equiflor

This soft lavender and mauve is perfect for creating timeless and memorable wedding floral designs.

Valentine’s Day In-Store P.R.E.P. 8 Tips to Win Hearts and Sales

February 5, 2025 Rio Roses by Equiflor

With thoughtful planning, streamlined operations, and an inviting shopping experience, you’ll be ready to wow your customers and boost your sales.

Understanding the True Value of Flowers: How to Price Flowers Fairly

January 27, 2025 Rio Roses by Equiflor

To overcome these challenges, farms are adopting innovative practices to stabilize their workforce while maintaining the quality and consistency of their flowers.

Amethyst Glow 2025 Floral Trend Color Brings the Magic of the Northern Lights to Your Floral Designs

January 20, 2025 Rio Roses by Equiflor

Not all color trends are created equal. While Pantone chooses a single color for industries across the board, from fashion to technology, Thursd. takes a different approach. This global floral platform focuses exclusively on flowers and plants, selecting a Floral Trend Color that’s more than just a visual choice.