After the popularity of very responsible protein bars and dairy products, we now see that protein is finding its way into the world of pastry and baked goods, where claims like ‘added’, ‘high in’, or ‘source of’ protein have notably risen. Consumers want their indulgences to boast their health and want their health-foods to be indulgent. …
Pre’s better-for-you beef products, including the company’s #1 selling better-for-you steak lineup of ribeye, filet mignon, New York strip, petite sirloin, ground beef (95%, 92% and 85%), and burger patties (85%) are currently available in the refrigerated meat section at grocery stores nationwide, as well as Amazon Fresh and Instacart. …
Filmed at the iconic Iron Wolf Ranch & Distillery in Austin, Texas, this quirky and unforgettable campaign reminds everyone that eggs are the original, protein-packed snack—though maybe not literally for your pockets. …
Despite this gap, protein-forward snacks are outpacing the overall snacking category 3x in growth within the $126 billion snacking industry, with protein snacks accounting for $24 billion—yet the retail landscape and product innovation pipeline have struggled to keep pace with shifting consumer habits. …
The new packaging features a refined aesthetic with cleaner lines, a vibrant color palette, and an emphasis on key product attributes. Designed to better align with New Primal’s mission of offering flavor-forward, high-protein foods, the refresh provides a more engaging and intuitive experience for shoppers looking for better-for-you snacks. …
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