The New Primal Unveils Bold New Packaging and Name Refresh to ‘New Primal’

March 17, 2025 New Primal

The new packaging features a refined aesthetic with cleaner lines, a vibrant color palette, and an emphasis on key product attributes. Designed to better align with New Primal’s mission of offering flavor-forward, high-protein foods, the refresh provides a more engaging and intuitive experience for shoppers looking for better-for-you snacks.