National Watermelon Promotion Board

Watermelon Retail Merchandising Contest Call for Entries

July 11, 2023 National Watermelon Promotion Board

The National Watermelon Promotion Board (NWPB) invites all retail chains, independent retailers and commissaries to submit entries to their 15th annual Watermelon Retail Merchandising Contest.  More than $10,000 in cash and prizes will be awarded to top entrants, including $5,000 for the grand prize for winner. The second place winner will receive $2,500, third place will receive $1,000 and three honorable mentions will each receive $500. An additional incentive of a $15 gift card will be awarded to the first 25 entries. …

New National Watermelon Promotion Board Promotion Spotlights Mood Boosting Benefits

June 1, 2023 National Watermelon Promotion Board

“Want to be happier this season? Add watermelon to your grocery cart.” That’s the core message of a new promotion the National Watermelon Promotion Board (NWPB) is launching this summer leveraging recent data that showcases watermelon’s inherent role in making fans feel happier. …

New Activity Guide Celebrates Watermelon and Encourages Healthy Eating Habits

May 25, 2023 National Watermelon Promotion Board

National Watermelon Promotion Board (NWPB) is excited to announce the launch of its new Do-It-Yourself Watermelon Day Activity guide designed to inspire creativity while encouraging healthy eating habits among children. The guide provides a wide range of hands-on educational crafts, décor ideas, coloring pages and activities that features our favorite fruit – watermelon. …

Watermelon Board Announces Significant Positive Impact for Watermelon Industry with 19:1 ROI

May 11, 2023 National Watermelon Promotion Board

National Watermelon Promotion Board (NWPB) has released the findings of a new study, conducted along with research partner Armada Corporate Intelligence, Inc., that demonstrates the significant positive impact of the NWPB’s activities on the demand for watermelon. The study also shows that investment in the NWPB’s promotional activities results in a strong return on investment (ROI) of 19:1. Additional findings of the study included the NWPB’s significant impact on the retail and FOB price of watermelon from 2017 – 2021 and its impact on the general economy.  …

National Watermelon Promotion Board’s Research Program Bears Fruit

February 27, 2023 National Watermelon Promotion Board

National Watermelon Promotion Board (NWPB) recently partnered with Nutrition Impact LLC on a research project to “determine intake of watermelon and assess association with diet quality, energy and nutrient intake, and physiological parameters in children and adults.” A National Health and Nutrition Examination Survey (NHANES) Analysis, the study was recently published in Nutrients and found that total diet quality was higher in watermelon consumers as compared to non-consumers1. …