The U.S. Department of Agriculture (USDA) announced the appointment of 12 members to the National Watermelon Promotion Board. The appointees will serve three-year terms beginning Jan. 1, 2025, and ending Dec. 31, 2027. …
The National Watermelon Promotion Board (NWPB) has named the winners of its annual Retail Merchandising Contest, which drew over 140 entries from retail chains, independent retailers, and commissaries across the U.S. and Canada. Now in its 16th year, the contest encouraged retailers to spotlight watermelon’s health benefits, value, and versatility through creative displays and marketing. New this year, the contest ran from June through August, aiming to capture the excitement of early summer watermelon demand. …
The National Watermelon and Promotion Board (NWPB) announced the release of its latest consumer research and Marketing Guide designed to arm retailers and producers with information to make fact-based strategic decisions and build awareness of the opportunities within the watermelon category. …
The U.S. Department of Agriculture (USDA) is seeking nominations for the National Watermelon Promotion Board to fill 13 member seats whose terms begin on Jan. 1, 2025, and end Dec. 31, 2027. …
The National Watermelon Promotion Board (NWPB) is proud to announce its continued sponsorship of the Marine Corps Marathon, marking a decade of support for this iconic event. The 48th Marine Corps Marathon, held in late October, witnessed an astounding turnout with over 20,000 dedicated runners finishing the challenging course. …
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