National Watermelon Promotion Board

National Watermelon Promotion Board Announces Winners of 2024 Retail Merchandising Contest, Highlighting Creativity and Consumer Engagement

October 25, 2024 National Watermelon Promotion Board

The National Watermelon Promotion Board (NWPB) has named the winners of its annual Retail Merchandising Contest, which drew over 140 entries from retail chains, independent retailers, and commissaries across the U.S. and Canada. Now in its 16th year, the contest encouraged retailers to spotlight watermelon’s health benefits, value, and versatility through creative displays and marketing. New this year, the contest ran from June through August, aiming to capture the excitement of early summer watermelon demand. …

New Study Reveals Key Strategies for Merchandising Watermelon

March 22, 2024 National Watermelon Promotion Board

The National Watermelon and Promotion Board (NWPB) announced the release of its latest consumer research and Marketing Guide designed to arm retailers and producers with information to make fact-based strategic decisions and build awareness of the opportunities within the watermelon category.  …

USDA Seeks Nominees for National Watermelon Promotion Board

January 16, 2024 USDA AMS

The U.S. Department of Agriculture (USDA) is seeking nominations for the National Watermelon Promotion Board to fill 13 member seats whose terms begin on Jan. 1, 2025, and end Dec. 31, 2027. …

Watermelon Board Celebrates its 10th Year at Marine Corps Marathon

November 10, 2023 National Watermelon Promotion Board

The National Watermelon Promotion Board (NWPB) is proud to announce its continued sponsorship of the Marine Corps Marathon, marking a decade of support for this iconic event. The 48th Marine Corps Marathon, held in late October, witnessed an astounding turnout with over 20,000 dedicated runners finishing the challenging course. …

Watermelon Board Announces Winners to 2023 Retail Merchandising Contest

October 27, 2023 National Watermelon Promotion Board

The National Watermelon Promotion Board (NWPB), has named winners in its annual Retail Merchandising Contest which garnered over 115 entries from various retail chains, independent retailers and commissaries throughout the U.S. and Canada. This year’s contest – the 15th since its’ inception – continued to utilize mixed media marketing efforts in addition to in-store displays. …