National Watermelon Promotion Board

National Watermelon Promotion Board’s Research Program Bears Fruit

February 27, 2023 National Watermelon Promotion Board

National Watermelon Promotion Board (NWPB) recently partnered with Nutrition Impact LLC on a research project to “determine intake of watermelon and assess association with diet quality, energy and nutrient intake, and physiological parameters in children and adults.” A National Health and Nutrition Examination Survey (NHANES) Analysis, the study was recently published in Nutrients and found that total diet quality was higher in watermelon consumers as compared to non-consumers1. …

The Economic Impact of the NWPB: Board to Present Findings from Recent Study in Partnership with Armada Corporate Intelligence, Inc.

February 2, 2023 National Watermelon Promotion Board

National Watermelon Promotion Board (NWPB), along with research partner, Armada Corporate Intelligence, Inc., invite all interested parties to their 2017-2021 Economic Evaluation presentation, which will take place February 23rd at 8 a.m. during the National Watermelon Convention at the Omni Grove Park Inn in Asheville, NC.  …

USDA Announces Appointments to the National Watermelon Promotion Board

January 12, 2023 USDA AMS

The U.S. Department of Agriculture announced the appointment of 10 members to serve on the National Watermelon Promotion Board. The appointees from Districts 4 and 5 will serve three-year terms beginning immediately to Dec. 31, 2025, and appointees from District 3 and Importer will serve two-year terms beginning immediately to Dec. 31, 2024. …

New “Wintermelon” Toolkit Launches to Support Watermelon Year-Round

December 6, 2022 National Watermelon Promotion Board

National Watermelon Promotion Board (NWPB) has launched an online toolkit to promote watermelon during the winter months. Housed at www.watermelon.org/wintermelon, the new landing page is designed as a resource for retailers, media and industry members, such as watermelon importers, to help position and promote watermelon year-round.  …

Team Watermelon Returns to Rehydrate at The People’s Marathon

November 15, 2022 National Watermelon Promotion Board

Last month, for the 8th year, National Watermelon Promotion Board (NWPB) sponsored the 47th Marine Corps Marathon. The event, which took place in Washington, DC on Sunday, October 30th, hosted more than 11,000 marathoners, nearly 5,000 10k runners and 982 Ultramarathoner finishers. Team Watermelon was on hand and gave out an estimated 28,000 samples of watermelon to runners, friends, family and supporters from all 50 states and more than 50 countries. …