Marketing Campaign

Wonderful Seedless Lemons Showcase How ‘Lemons With Seeds Are Annoying’ in First-Ever National Campaign

February 6, 2025 Wonderful Seedless Lemons

Wonderful Seedless Lemons are a variety of non-GMO Project Verified, 100% naturally seedless lemons in the United States. After years of studying various lemon buds and using traditional agricultural practices, farmers in Australia and South Africa discovered seedless lemon tree varieties in their orchards. Wonderful Seedless Lemons partnered with farmers to grow more trees and bring seedless lemons to North America. Today, Wonderful Seedless Lemons are available year-round, with national distribution, in top retailers in America.   …

Legendary NFL Star Gears Up for the 16th Annual Pork Rind Appreciation Day Campaign with Southern Recipe Pork Rinds

January 20, 2025 Southern Recipe

From now until Pork Rind Appreciation Day on February 9, 2025, fans can engage on PorkRinds.com, where they can enter to win the Grand Prize of two tickets to the 2026 Super Bowl in Santa Clara, CA. and a year’s supply of pork rinds. …

Index Fresh Kicks Off California Season Just in Time for Super Bowl Blitz

January 13, 2025 Index Fresh

California’s early start provides a crucial option for retailers and foodservice operators during this key avocado sales period. While California’s harvest won’t entirely replace Mexican volume, it will supplement the market, reducing dependency on Mexican imports as the source. …

Snacksercise Craze: American Pecan Promotion Board Flexes New Retro-Inspired Campaign

January 13, 2025 American Pecan Promotion Board (APPB)

What happens when you combine ’80s workout videos, healthy snacking and a dash of modern irony? The American Pecan Promotion Board (APPB) in collaboration with their marketing agency Signal Theory, created their latest campaign, “Snacksercise,” which delivers a fresh take on New Year’s wellness messaging by deliberately stepping away from the polished perfection of today’s fitness content. …

Fresh Express Supports Consumers’ 2025 Wellness Intentions with Fresh Start Challenge 

December 16, 2024 Fresh Express

The program offers an engaging way for consumers to jumpstart their resolutions while connecting with the Fresh Express community on social media.  …