Plan for Success: How to Create a 2025 Floral Marketing Calendar

January 7, 2025 Rio Roses via Equiflor

A floral marketing calendar will give you a roadmap to help you plan promotions, create consistent content, and stay organized.

Decentralization – A Vital Part of Koppert’s Sustainability Strategy

December 11, 2024 Koppert

While the company’s focus lays on energy management, they are now evaluating all aspects of operations—such as packaging and waste reduction, transportation, and the reduction of freight volumes, among others.

Kenyan Flower Exports to Europe Strained by Airfreight Capacity Shortage

Many international airlines operating in Kenya do not have binding contracts, allowing them the flexibility to cut capacity, leaving local exporters vulnerable.

Horticulture Club Spends Months Preparing to Bring Holiday Cheer

Proceeds from the sale go to Horticulture Club activities like trips to places like orchards and gardens for hands on horticulture education, and some goes back to the classroom like some furnishings and constructing a cement sidewalk in their greenhouse.

Boost Your Business with National Garden Bureau’s 2025 ‘Year of the’ Plant Campaign

November 14, 2024 National Garden Bureau (NGB)

NGB has created, and is making available, on-point marketing tools to help the industry promote the 2025 “Year of the” crops. These tools are designed to make life easier and allow all to reap the rewards from this highly successful national marketing campaign.