The Real Cost of a Rose

The beautiful blooms we buy at the supermarket check-out can sometimes have a hidden price.

Top Strategies to Boost Your Back-to-School Floral Sales

August 20, 2024 Rio Roses/Equiflor

As summer ends and school bells start ringing, it’s time to think about the back-to-school season. Whether it’s for teachers, parents, students, or other school staff, flowers can make this time extra special for everyone involved. Let’s explore how florists can market their beautiful blooms for back-to-school!

Rio Roses: Simple Strategies to Skyrocket 4th of July Floral Sales

June 26, 2024 Rio Roses/Equiflor

Independence Day is one of the most important holidays in the United States, full of fun, fireworks, parades, and backyard barbecues. As floral professionals, it’s a great chance to boost sales and attract new customers. Here are some tips to help both flower shops and flower wholesalers make the most of this festive occasion.