Vital Farms’s CEO on Turning the Eggflation Crisis into Opportunity

Russell Diez-Canseco shares how the brand’s relationship with farmers and transparency with customers have allowed the company to turn crisis into opportunity. 

Soaring Egg Prices Battering Upstate Bakeries

February 18, 2025 Kelsey Brown, Times Union

Egg prices are rising as the highly pathogenic avian flu, a deadly and detrimental disease, has continued to plague poultry farmers and their flocks since the latest outbreak began in February 2022. There is no treatment for the illness, which requires the depopulation of the entire flock if a bird is found to be infected.

How Shifting Consumer Demand Patterns are Contributing to High Egg Prices

February 12, 2025 CoBank

According to a new report from CoBank’s Knowledge Exchange, the increase in overall demand for eggs, combined with the growing preference for specialty eggs, is exacerbating the impact of tight supplies precipitated by HPAI. The confluence of all three factors is prolonging the timeline for bringing egg supply and demand into closer alignment. Until then, retail egg prices will remain elevated. 

Trader Joe’s Limits Egg Purchases to One Dozen Per Day

The company stated limits are in place at all U.S. locations.

Brazil’s JBS Buys Stake in Mantiqueira to Enter Egg Sector

January 30, 2025 Reuters

This agreement will allow JBS to enter the egg sector and reinforce its global platform diversified by geography and protein.