Cornell University

How Do Consumers Value Produce? Local vs Long-Distance? Cornell’s Rebecca Wasserman-Olin Studies Strawberries to Provide Insights

January 6, 2022 Jim Prevor’s Perishable Pundit

A new researcher at the New York Produce Show, Rebecca Wasserman-Olin, shared new research findings about how customers value various appearance characteristics and how a consumer value perception is affected when a strawberry is marketed as ‘local,’ among other key findings. …

Consumers, Grapes and Gene Editing Cornell’s Brad Rickard Sheds Light on What the Research Shows and What’s Yet to Be Learned

January 6, 2022 Jim Prevor’s Perishable Pundit

At the most recent New York Produce Show and Conference, Professor Rickard presented some new research built around grapes, focusing on consumer attitudes and industry dynamics related to gene editing. …

Becoming All You Can Be: Cornell and The Foundational Excellence Program

December 7, 2021 Jim Prevor’s Perishable Pundit

We developed the Foundational Excellence program, working with Cornell University, back in 2015. The hundreds of people that have gone through the program share two characteristics. Not one has ever had a negative word to …

‘Choose Local Fish’ Initiative Promotes Demand For Fish and Shellfish Sourced On Long Island

August 13, 2021 Cornell Cooperative Extension of Suffolk County

Cornell Cooperative Extension of Suffolk County, NY (CCE Suffolk) is conducting a “Choose Local F.I.S.H.” initiative that aims to increase demand among Long Islanders for locally harvested, wild-caught and grown seafood and shellfish. …

2021 Cornell Floriculture Field Day

June 10, 2021 Cornell University

Cornell Floriculture Field Day is back in-person with a half-day outdoor program. Join us for a morning viewing annual flower & foliage trials, tours of Cornell Botanic Gardens, education stations, displays, and networking. …