American consumers think of California Avocados as a state icon and a building block of its locavore cuisine. Marrying the comfort of avocados with the adventure that ingredients from around the globe lend to a dish is a winning combination. As California’s avocado season reaches its peak, foodservice operators should look to other cultures for tasty new ways to showcase the State’s freshly picked, quality fruit. …
In a first-of-its kind marketing mash-up, the World Avocado Organization (WAO), California Avocado Commission (CAC), and Peruvian Avocado Commission (PAC) have partnered to sponsor the Michelin Guide for California launch event and 2019 Star Revelation, June 3 at the Paséa Hotel in Huntington Beach, CA. Notably, the avocado is the first non-processed agricultural product collaboration in the 119-year history of the Michelin Guide. …
Memorial Day weekend is one of the strongest periods of the year for avocado consumption, ranking among the top four seasonal sales events. The California Avocado Commission (CAC) has set in motion plans that support retailers who merchandise the fruit around the American holiday. …
The California Avocado Commission (CAC) is dipping into its quiver of marketing tools to complement the launch of California avocado season and the start of advertising support. One arrow in the quiver is the use of a variety of influencers who share with their followers the benefits of avocados and Commission messaging about California avocados specifically. Another is quick-response creativity on social media, striking while the iron is hot to leverage popular topics of conversation among its targeted audience. …
California avocado harvesting is ramping up and the California Avocado Commission (CAC) has kicked off its 2019 California advertising campaign focusing on CAC’s defined target of “premium Californians” and super avocado users. The Commission’s media plan is expected to run from now through beyond the peak Fourth of July avocado consumption period. …
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