California Avocado Commission Strikes While the Iron is Hot
The California Avocado Commission (CAC) is dipping into its quiver of marketing tools to complement the launch of California avocado season and the start of advertising support. One arrow in the quiver is the use of a variety of influencers who share with their followers the benefits of avocados and Commission messaging about California avocados specifically. Another is quick-response creativity on social media, striking while the iron is hot to leverage popular topics of conversation among its targeted audience. …