California Avocado Commission (CAC) President Tom Bellamore announced the promotion of Monica Arnett, a seven-year veteran of the Commission, to vice president of finance and administration. In her new role Arnett oversees the management of finance, administration, human resources and information technology. …
“We’re wrapping up our season and the celebration of the Commission’s strong heritage of groundbreaking avocado marketing, supporting California avocado growers and helping to grow avocado consumption,” said Jan DeLyser, CAC vice president marketing. …
With June’s California Avocado Month drawing to a close, the California Avocado Commission (CAC) has launched a new Summer Entertaining program to support the brand through the remaining season. The crop is expected to have continued availability into August with limited volume later. CAC’s new program includes Fourth of July and summer-themed retail promotions along with supplemental advertising and consumer communications. …
It’s June, which means it is time for the seventh annual California Avocado Month promotion designed by the California Avocado Commission (CAC). This year’s program includes a food hall partnership, activities by spokesperson Chef Sam Zien, public relations and influencer outreach, blogger recipe development, digital and social support. …
American consumers think of California Avocados as a state icon and a building block of its locavore cuisine. Marrying the comfort of avocados with the adventure that ingredients from around the globe lend to a dish is a winning combination. As California’s avocado season reaches its peak, foodservice operators should look to other cultures for tasty new ways to showcase the State’s freshly picked, quality fruit. …
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