The California Avocado Commission (CAC) announced a significantly larger crop forecast for their fiscal year (November 2019 through October 2020) compared to the prior year: 369 million pounds. This volume likely will mean a longer California avocado season and expanded distribution compared to 2019. …
California Avocado Commission (CAC) President Tom Bellamore announced the promotion of Monica Arnett, a seven-year veteran of the Commission, to vice president of finance and administration. In her new role Arnett oversees the management of finance, administration, human resources and information technology. …
“We’re wrapping up our season and the celebration of the Commission’s strong heritage of groundbreaking avocado marketing, supporting California avocado growers and helping to grow avocado consumption,” said Jan DeLyser, CAC vice president marketing. …
With June’s California Avocado Month drawing to a close, the California Avocado Commission (CAC) has launched a new Summer Entertaining program to support the brand through the remaining season. The crop is expected to have continued availability into August with limited volume later. CAC’s new program includes Fourth of July and summer-themed retail promotions along with supplemental advertising and consumer communications. …
It’s June, which means it is time for the seventh annual California Avocado Month promotion designed by the California Avocado Commission (CAC). This year’s program includes a food hall partnership, activities by spokesperson Chef Sam Zien, public relations and influencer outreach, blogger recipe development, digital and social support. …
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