Much of the California avocado season falls in the period of summer holidays from Memorial Day through Labor Day, making locally/domestically grown California avocados a great fit for summer promotions. California Avocado Commission (CAC) customized programs are underway with retailers and foodservice operators, and more promotions are planned throughout the summer. …
Some trends never go out of style, and avocado toast is one that has defined the last decade. Kicking off the month of June, in celebration of California Avocado Month, the California Avocado Commission (CAC) has teamed up with award-winning chefs from California, Arizona and Colorado. …
As the ripples of the coronavirus situation spread, the California Avocado Commission (CAC) is responding with rapid changes in their marketing plans, grower communications and office operations. …
The California Avocado Commission (CAC) unveiled a new advertising campaign and marketing program to support this season’s California avocado crop, which is now building into spring and summer, just slightly ahead of the Commission’s early projections for harvest timing. CAC’s new advertising campaign begins in March with a combination of traditional and digital media in the west and a focus on California. …
Recent research on “California avocados and U.S. foodservice patrons” conducted by Menu Matters finds that more than 70% of restaurant patrons nationwide identify avocados as a component in a dish if “California” is part of the menu item name or description. …
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