Beef

Pre Brands Fires Up the Grill With Celebrity Chef Britt Rescigno to Encourage Consumers to Choose Sustainably Sourced, Grass-Fed and Grass-Finished Beef

April 9, 2024 Pre Brands

Pre® Brands, one of the nation’s leading grass-fed and grass-finished premium lean beef proteins, is pleased to announce the company’s first brand partnership with Celebrity Chef Britt Rescigno. Best known for her many television appearances as a culinary competitor and her Italian-focused cuisine, Chef Britt is partnering with Pre® this year to help consumers “Raise the Steaks” in advance of grilling season by sharing insights on how sourcing impacts the quality of beef and the simple truth that Not All Grass-Fed Beef is Created Equal. …

Meat Institute: Properly Prepared Beef is Safe to Eat; HPAI is not a Food Safety Threat

April 5, 2024 The Meat Institute

After the confirmed discovery of Highly Pathogenic Avian Influenza (HPAI) in dairy cows by the United States Department of Agriculture (USDA), the Meat Institute today said properly prepared beef is safe to eat and is not a food safety risk to humans. …

American Farmers Network to Bolster Definition and Establish Criteria for Regeneratively Raised Grass-Fed Beef

April 4, 2024 American Farmers Network

As the leading domestic grass-fed beef producer in the United States, American Farmers Network (AFN) has already established and implemented criteria for regeneratively raised beef standards throughout its extensive network of family ranchers. With AFN already having USDA approval to use the Regenerative Agriculture claim on its packaging for products currently being distributed through retail chains nationwide, they are perfectly situated to pioneer the development of a comprehensive certification criteria for regenerative grass-fed beef production across the entire beef category. …

19th Annual Power of Meat Reports Strong Meat Consumption, Evolving Consumer Trends

March 27, 2024 Meat Institute

According to data cited from Circana, overall household penetration averages above 97% for all incomes, ethnicities, household sizes and ages. Generation X (the smallest of the generations) accounts for the greatest proportion of sales (32%), while Boomers buy meat most frequently (53 times per year), and Millennials spend the most money per meat purchase (nearly $17). …

American Farmers Network Launches USDA Choice Graded Grass Fed Angus Beef Program 

March 20, 2024 American Farmers Network (AFN)

This program represents a significant step forward in AFN’s commitment to providing consumers with high-quality, sustainable beef products while supporting independent small family ranchers across the nation. …