West Pak Avocado Welcomes Jennifer Zendejas

November 23, 2022 West Pak Avocado

West Pak Avocado, a grower, packer, and distributor of premium avocados, is pleased to announce the addition of Jennifer Zendejas to the sales team. As Director of Sales and Business Development, Zendejas’ responsibilities include partnering with new retailers, building relationships, and helping them develop their avocado category. She will work at a national level to secure new business for West Pak and help grow the company’s market share. 

New Study Highlights Evolution in Avocado Seasonality

November 15, 2022 Hass Avocado Board

Avocados continue to grow in popularity and are purchased year-round in the United States. However, new data suggests seasonal influences impact retail sales of avocados, driven by supply chain dynamics and shopper purchase behaviors. These influences have steered the category into an evolution of seasonality over the past four years. 

World Avocado Congress Field Days to Showcase New Zealand’s Leadership in Avocado Growing

November 9, 2022 World Avocado Congress

The global avocado community will experience New Zealand’s unique avocado growing systems and supply-chain processes first hand at on-orchard field days as part of the World Avocado Congress NZ, 2-5 April 2023.

Calavo Growers, Inc. Welcomes Tommy Padilla as Sr. Director of International Sales

November 3, 2022 Calavo Growers, Inc.

Calavo Growers, Inc., a global avocado-industry leader and provider of value-added fresh food, announced the addition of Tommy Padilla to its Family of Fresh team, as  Sr. Director of International Sales.   

Ken Melban Promoted to California Avocado Commission Vice President of Industry Affairs and Operations

The California Avocado Commission has promoted Ken Melban to vice president of industry affairs and operations. A produce veteran with extensive experience, Ken Melban joined the Commission in 2011 as director, issues management. In 2015 he was promoted to vice president, industry affairs.