Customized for Hispanic consumers, Aguacates Frescos – Saborea Uno Hoy® (SUH) is a leading, culturally relevant source of the healthiest reasons and tastiest ways to enjoy fresh avocados. Research shows the Hispanic population is influential and in fact, made up more than half of total U.S. population growth over the past decade. …
As part of the company’s West Pak Cares committee community involvement program, West Pak Avocado of Murrieta, California, has donated a load of 134,500 avocados to Brighter Bites – a Houston-based nonprofit that delivers fresh fruits and vegetables directly into families’ hands. The organization has provided more than 50 million pounds of produce and hundreds of thousands of nutrition education materials to more than 500,000 individuals in Texas, California, Florida, New York, and Washington DC. …
Time to huddle up and chow down. Avocados From Mexico® (AFM), the number one selling avocado brand in the U.S., is confirming they will be back at the Big Game, sparking goodness on television screens nationwide for the eighth time in a decade with a 30-second spot on advertising’s biggest night. The beloved brand is no stranger to the Big Game and will touchdown in February 2023 with a new ad, supported by a fully integrated 360 marketing campaign. …
The newly elected officers, together with other members of CAB, will be instrumental in cultivating the business expansion of Colombian avocados in the United States market. …
As the booming $7 billion avocado industry in the U.S. is continually navigating opportunities as well as challenges that impact its future, emerging leaders are stepping forward and investing their passion and time for the betterment of the whole industry through the Hass Avocado Board’s Board Leadership Development (BOLD) program . With one inaugural class graduated and the second class of twelve seated and soon to finish the curriculum in March 2023, the fresh avocado industry follows closely the growing promise tied to participants and their path forward to board participation and beyond. …
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