Avocados From Mexico proved that avocados really do make everything better with the release of their new Big Game ad starring actor/producer Anna Faris. The brand’s :30 second spot will air during the second quarter of the Big Game on February 12, 2023, and is the perfect avocado pit at the center of the brand’s innovative 360-degree marketing campaign. …
Mission Produce, Inc. announced the testing results of its Mission Control ripening technology and management process, confirming its ability to accelerate avocado ripening and improve product uniformity. Mission Control will be implemented for the first time in the Company’s newest forward distribution center in Dartford, England, which is anticipated to open in March of 2023. …
The California Avocado Commission announced its marketing plans for 2023 along with the early season California crop forecast for its fiscal year 2022-23. The harvest estimate is 257 million pounds of avocados, which is a slight decrease compared to the 2021-22 season crop volume of 276 million pounds. …
Heavy volumes of avocado imports are expected in the US in 2023, which has industry experts anticipating a more saturated market than the avocado-lite 2022. Avocado packer and marketer Index Fresh is working to keep California growers informed and positioned to benefit from the best possible pricing windows amid potentially crowded market conditions. …
Mission Produce, Inc. a world leader in sourcing, producing, and distributing fresh Hass avocados with additional offerings in mangos and blueberries, today announced the launch of its 2023 campaign, “Here for Good,” a global celebration of the Company’s 40th anniversary through a year of good works to positively impact its workforce, communities and environment. …
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