Study: In Seafood Sales, Looks Matter More Than Sustainability

Alaska’s seafood marketers have spent millions over the past few years to promote the idea that Alaska seafood is sustainable: that it isn’t overharvested and that fishing for salmon doesn’t harm the environment.

A new study published last month in the journal Ocean and Coastal Management found that message may not matter — or at least, it may not matter as much as simpler things like the smell, look and taste of the seafood in the grocery store.

“We were actually kind of shocked that would come out below things like price, appearance and other factors,” said Grant Murray, the lead author of the study.

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