A dozen fishmongers at the famed Pike Place Fish Market realized the brand could have appeal beyond downtown Seattle. So they set out to package a line of seafood products under the Pike Place name.
Today Backjack LLC’s line of salmon burgers, crab cakes, spices and sauces — all with the Pike Place Fish Market brand and logo — are being sold beyond their bosses’ store.
Ryan Reese, the head member of the dozen fishmongers who formed Backjack — a word the fishmongers yell to warn that a big fish is about to get flung back behind the counter — said many of them have put in 15 years or more at Pike Place, so market owner John Yokoyama was willing to sign a long-term licensing agreement for the Pike Place Fish Market brand and let them take their chances.
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