Marriott International Launches Sustainable Seafood Program

Marriott International has launched a sustainable seafood program called "Future Fish," making it the first, large global hotel chain to adopt such a policy, Hotel Check-In has learned.

By January, Marriott's approximately 780 full-service hotels are expected to source at least 50% percent of their seafood from certified sustainable, responsible fisheries and aquaculture farms, Brad Nelson, Marriott's culinary vice president and corporate chef, told me.

The program, quietly launched in June, will influence how individual chefs purchase their seafood, what types of seafood they buy and how hotels market their seafood to customers. Guests may also notice new types of seafood on hotel menus – or a certain type of fish that's missing because it's not deemed sustainable.

Nelson and his culinary team – who have been studying the concept for about two years – were motivated to create Future Fish because of philosophical concerns about global fish stocks from both chefs and consumers.

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