How Consumption of Norwegian Seafood Can Increase in Italy

A recent report from the Norwegian Seafood Council shows which protein sources have the greatest potential in Italy, with particular emphasis on what is needed to increase the consumption of salmon, stockfish, saltfish and clipfish.

Italy is a large and important market for Norwegian seafood, especially for salmon and conventional products such as stoccafisso (stockfish) and baccalà (saltfish or clipfish).

For salmon, Norway has a market share of over 90 per cent, while the market share for stockfish is 100 per cent. The market share for saltfish and clipfish varies from 13 to 85 per cent, depending on the type of product.

To read more, please visit Norwegian Seafood Council.