DESTIN — Gulf seafood was officially branded Sunday afternoon.
Local restaurateurs, seafood dealers and fishermen joined forces with the Gulf of Mexico Reef Fish Shareholders Alliance to promote Gulf seafood through a new tagging and tracking system called TransparenSea and under the new “Gulf Wild” name.
Consumers will be able to track the boat their fish was caught on and the harvesting location within 10 square miles. The tags will also provide a bio and photo of the boat captain, the fish house and city the landed.
Celebrity chef Rick Moonen sits on the board of advisors.
To read the rest of the story, please go to: Daily News
