MONTREAL – Supermarket chain Metro Inc. (TSX:MRU.A) has adopted a new sustainable fisheries policy that will gradually eliminate the sale of threatened species beginning in September.
The Montreal-based operator of Metro, Food Basics and Super C stores in Quebec and Ontario said the new policy affecting fresh and frozen wild and farmed seafood products will be totally in effect by June 2011.
"Metro acknowledges that sustainable fisheries and the preservation of natural resources are vital for future generations," said Robert Sawyer, chief operating officer.
In addition to eliminating the sale of some fish, the company will change its product labelling.
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