Whole Foods Still Hasn’t Shed Its Whole Paycheck Status

Amazon’s blockbuster deal to buy Whole Foods Market for $13.7 billion last August was met with much fanfare about lower prices.

The internet giant, which has dominated the retail industry by undercutting its rivals, immediately slashed prices of some items after acquiring the notoriously expensive grocery chain. The cost of organic Fuji apples, for example, fell 43 percent on the first day of Amazon’s ownership.

The quick cuts prompted some observers to assert that Whole Foods had officially shed its pricey reputation. “The days of ‘Whole Paycheck’ are over,” declared the Washington Post, the newspaper that has the same owner as the grocery, billionaire Jeff Bezos.

To read the rest of the story, please go to: SFGate.com