The 31st Anuga In Cologne, Germany, Oct. 8-12

Food exports from USA to Germany increased nearly 15% from 2009 to 2010, according to the latest industry figures. Driven by strong spending in Europe’s largest food market, Germany is attracting exporters and investors looking to tap the European market.

This is one of many reasons why you will want to attend or exhibit at Anuga – the most important trade fair for the global food industry – which is taking place in Cologne, Germany, this October 8 to 12. A central business and communications platform, Anuga brings together the suppliers and top-decision makers of the global retail, trade and foodservice/catering markets.

Anuga is a distinguished global food and beverage fair held every two years in the prominent Koelnmesse Convention Center, Cologne, Germany. Unlike any other trade show, Anuga’s unique concept of featuring 10 specialized trade show segments in one location has been highly successful in matching exhibitors with their right target audience. The 10 segments are: 1) Bread & Bakery, Hot Beverages, 2) Chilled & Fresh Foods, 3) Dairy, 4) Drinks, 5) Fine Food, 6) Foodservice, 7) Frozen Food, 8) Meat, 9) Organic and 10) RetailTec.

In its 31st year, Anuga is expected to attract around 6,500 exhibitors representing 100-plus countries. An estimated 150,000 international trade buyers will shop the 10 segments, which are strategically organized into their own exhibit halls.

The biggest and most international of the Anuga trade shows is Anuga Fine Food, the fair for delicatessen and gourmet products and general provisions. The event, which features around 3,500 exhibiting companies, is the most important platform for manufacturers and importers of delicatessen products and their customers from the food trade and the catering sectors.

The range of products at Anuga Fine Food encompasses all aspects of international cooking, from Mediterranean cuisine to Asian and Australian specialties, spices and fine ingredients from the Orient, and exotic dishes and beverages from Africa and the countries of South and Central America. One of the fair’s major themes will be Italy, which will demonstrate its undisputed food and beverage expertise as the partner country of Anuga 2011.

For 2011, Anuga organizers have identified nine trend topics that will be highlighted throughout the 10 segments. They are: 1) Finger Food 2) Gourmet Products & Regional Specialties, 3) Halal Food, 4) Health & Functional Food, 5) Industrial Ingredients, 6) Kosher Products, 7) Organic Products, 8) Private Label and 9) Vegetarian Products.

For more information on exhibiting, please contact Veronica Woods at 773/326-9922 or email her at v.woods@koelnmessenafta.com. For general information, please visit www.anuga.com or send an email to anuga2011@gmail.com.

Source: Anuga 2011