Supermarket Loyalty Cards: Extra Savings Or Unnecessary Burden?

Your wallet may be packed with them already, but more supermarket loyalty cards are coming your way, and some are bringing “perks.”

More cards might simply sound like more savings. But retailers face a challenge in winning over some shoppers who say they are tired of all that plastic.
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“Just give me the lowest-priced groceries,” said Michelle Kassen, a 52-year-old Elkhorn resident who does most of the shopping for her family of four and is enrolled in three supermarket loyalty programs.

To read the rest of the story, please go to: Omaha World-Herald