At the crack of dawn Thursday morning, the snowy skies finally clearing, Roy Rodman waited anxiously for the milk truck.
Rodman, owner of Rodman’s discount grocery store in Northwest Washington, knows customers want exactly what they want when they want it. In a snowstorm, they want milk, lots of milk. He’d ordered 100 cases on Monday — four times the usual order. And he had been cleared out since Tuesday evening, save the soy and shelf-stable Parmalat.
He had special-ordered another big shipment from his primary dairy supplier in Baltimore for Wednesday, but visibility in the blizzard was so bad that the handful of drivers who showed up weren’t allowed out. Wednesday’s milk never came.
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