ATLANTA — Pricer, a leading provider of electronic shelf labels (ESL) for retailers, today launched its new generation of ESL products –SmartTAG. Pricer’s SmartTAGs enable retailers to add more information to labels including one-off promotional messages, stock information and promotional discounts to boost sales and improve the in-store experience. Retailers can also add QR codes or NFC enabled labels to link customers –with a simple scan of their smartphones –to online marketing campaigns, recipes sites, reviews or social media.
“With SmartTAG, retailers can instantly provide customers with additional product information to provide an easier, more enjoyable shopping experience,” said Wyatt Alston, General Manager, Pricer, Inc. “The new labels still provide clear, readable displays, but go one step further to connect the retailer with the customer.”
Pricer SmartTAGs allow stores to automatically and instantly update and align their in-store prices of their online stores –so stores can offer their customers a truly unified shopping experience, whether online, in-store or on their mobile. The labels come with integrated tools that improve promotion messaging in stores. Furthermore, they are fitted with Pricer’s exclusive SmartCLIP slot, so that eye-catching promotional shelf-talkers and wobblers can be attached with ease. With the SmartFRAME, on-shelf messages can be multiplied as retailers can simply slot pre-printed or customized promotions around the price label as well as on the side.
“Our new generation labels provide a unique, new avenue for retailers to reach customers and make strategic pricing decisions,” added Altson. “In such a competitive industry, it is critical to be able to make instant updates and provide additional product information to maximize profit and avoid lost sales.”
The SmartTAG label family comes in a wide range of sizes to suit the specific needs and requirements of any store. SmartTAG segment labels –with LCD displays for easy updating and colored promotion and price zones –come in small, medium and large. SmartTAG HD graphic labels feature crisp, high definition displays, with epaper technology for better rendering of text and easier readability. SmartTAG HD labels are available in small, medium, large and extra-large.
For a demonstration of Pricer’s SmartTAG, please visit http://www.youtube.com/watch?v=laqSPIvJZss.
For more information, please visit www.pricer.com.
Follow us on Twitter! @PricerAB
About Pricer
Pricer is the world leader in providing electronic shelf labeling solutions to retailers. The Pricer solution provides high-speed updates of your price and product information to your digital shelf labels, with the best readability and contrast of all labels worldwide. Whatever your store size, Pricer has an affordable, smart solution for improving your store margins and increasing customer satisfaction.
Source: Pricer
