Coborn’s, Cash Wise, and Marketplace Foods Kick Off Produce for Kids Campaign to Support Local Boys & Girls Clubs
July 3, 2025 | 6 min to read
Cause marketing campaign highlights easy, shoppable summer produce and virtual family cooking event
St. Cloud, MN – Coborn’s, Cash Wise, and Marketplace Foods have once again partnered with Healthy Family Project and leading produce brands to launch the 2025 Produce for Kids campaign. Running from July 1 through August 12, the campaign encourages families to make healthier choices at home while supporting local Boys & Girls Clubs. This year’s effort will result in a $7,000 donation to fund youth development programs in the region, bringing the total impact of the campaign to $19,000 donated since 2021.
Shoppers will discover vibrant, summer-themed produce signage throughout Coborn’s, Cash Wise, and Marketplace Foods stores. Each sign features a QR code that leads directly to a campaign landing page, where families can access full recipes, campaign details, and RSVP for the virtual cooking class. All featured recipes are shoppable online, allowing for a seamless transition from inspiration to cart.
A highlight of the 2025 campaign is the Kids Cook at Home virtual cooking event on July 16, hosted by Coborn’s, Inc. Registered Dietitian Macey Brickweg. Families are invited to join Macey for a fun, interactive class featuring fresh, seasonal ingredients from campaign partners. Access to the event will remain open through July 23, giving families the flexibility to participate on their own schedule.
“We love celebrating summer produce with our shoppers, and the Produce for Kids campaign is a meaningful way to do just that while also giving back to our community,” said Macey Brickweg, Registered Dietitian at Coborn’s, Inc. “Through initiatives like Kids Cook at Home, we’re proud to connect with families and provide the tools they need to build healthier lifestyles year-round.”
Shoppable, dietitian-approved recipes featured throughout the campaign spotlight nutritious, family-friendly ingredients from this year’s partners: CMI Orchards, SAMSONS Grapes, Kid’s Choice Watermelon, T. Marzetti, RealSweet® Vidalia® Onions, Tasteful Selections, and ¡Yo Quiero! Brands.
By purchasing these fresh items and using the campaign’s free resources, families can make a difference with their grocery carts while making mealtime easier and healthier.
To learn more, register for the cooking event, or explore all shoppable recipes, visit www.coborns.com/produceforkids.com
About Healthy Family Project | Produce for Kids
Healthy Family Project believes in creating a healthier generation. As a cause marketing organization, Healthy Family Project creates programs, like Produce for Kids, that provide easy, fun, and inspiring recipes and healthy ideas. Since its creation in 2002 by Shuman Farms, Healthy Family Project has raised more than $8 million to benefit children and families and provided more than 22 million meals through Feeding America. To learn more about Healthy Family Project and healthy eating, visit healthyfamilyproject.com.
About Coborn’s, Inc.
St. Cloud, Minn.-based Coborn’s, Inc. is a 104-year-old employee-owned grocery retailer with nearly 10,000 employees and 78 grocery stores across Minnesota, North Dakota, South Dakota, Wisconsin, Michigan and Illinois under the Coborn’s, Cash Wise Foods, Marketplace Foods, Hornbacher’s,Kessler’s Food and Grocery and Sullivan’s Foods banners. Coborn’s, Inc. also operates fuel, liquor, coffee, hardware and pharmacy locations. To support its over 135 various retail business units, Coborn’s, Inc. operates its own central bakery, dry cleaning facility and grocery distribution center. In 2021, Coborn’s, Inc. was named the Shelby Report’s Midwest Retailer of the Year. In 2023, the company was recognized by Progressive Grocer Magazine as one of the Top 10 Regional Grocers in the U.S. and in 2024 was certified as a Great Place To Work®. Learn more about us at Coborn’s Inc.com.