Cascades Announces Vice President, Communications, Public Affairs and Sustainable Development Appointment

Kingsey Falls, Québec – Cascades has announced the appointment of François David, currently Vice-President, Commercial for its Tissue Papers sector, as Vice-President, Communications, Public Affairs and Sustainable Development.

A graduate of the Université de Sherbrooke with a Bachelor of Business Administration and a major in Marketing, François brings a rich and diverse professional background. Throughout his career, he has worked across five different industries and within small, mid-sized and large organizations, developing strong expertise in marketing, sales, innovation, brand management and communications. He has been part of the Cascades family for more than six years.

Recognized for his ability to mobilize teams, his strong people skills and his strategic vision, François David will play a key role in enhancing the Company’s profile and in the implementation of its new Sustainable Development Plan, the most ambitious in its history.

“François is a unifying leader who knows how to build high-performing, engaged teams. His people centered approach, his ability to develop lasting relationships built on trust and his strategic vision will be significant assets as we continue our transformation,” said Hugues Simon, President and Chief Executive Officer of Cascades.

Founded in 1964, Cascades offers sustainable, innovative and value-added packaging, hygiene and recovery solutions that service markets including produce, dairy, meat and seafood, retail and foodservice applications. The Company employs 9,000 people across a network of 60 operating facilities in North America.